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Marketing Psychology

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  Let's talk about how unknowingly you are marketed psychologically! Blemishing Effect: Blemishing Effect, refers to a marketing technique where a company displays its positive as well as negative reviews in order to display honesty and reliability, this can further make a product or brand look more attractive. Decoy Effect: The Decoy Effect usually presents a decoy option to help your customers make a purchase better decision. This also alleviates the anxiety of seeing a massive jump in price from the lower to higher option.  Autonomy: Marketing actions not only affect actual but also—psychologically more crucially—perceived autonomy. Actual autonomy is the extent to which a person can make and enact their own decisions. Such autonomous decision-making relies on both deliberate (system 2) and automatic (system 1) thought processes, even though the person may not be aware of the operation of these automatic processes. Judgmental biases arising from the operation...
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Green Products

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Did you know that India manufactures about 707 million metric tons of plastic in a year and about 25,940 tons of plastic waste is generated in our country in a day! Where are we heading towards? According to a study conducted by the Mahindra Group, titled ‘Alternativism’,  About 83 per cent of the respondents described themselves to be ‘interested’ in making lifestyle changes such as carpooling, using public transport or adopting electric vehicles. The study also found that only 27 per cent of respondents are able to find alternatives which minimize their use of plastic.  People are aware of the upcoming consequences and are definitely trying to bring up changes in their life styles. A study from 2015 says that 73% of the consumers (the green generation) across 60 countries are willing to pay more for sustainable products. This makes it more important for entrepreneurs and other business enthusiasts to focus on shifting their production to an eco-...
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