Marketing Psychology

 Let's talk about how unknowingly you are marketed psychologically!

Blemishing Effect: Blemishing Effect, refers to a marketing technique where a company displays its positive as well as negative reviews in order to display honesty and reliability, this can further make a product or brand look more attractive.

Decoy Effect: The Decoy Effect usually presents a decoy option to help your customers make a purchase better decision. This also alleviates the anxiety of seeing a massive jump in price from the lower to higher option. 

Autonomy: Marketing actions not only affect actual but also—psychologically more crucially—perceived autonomy. Actual autonomy is the extent to which a person can make and enact their own decisions. Such autonomous decision-making relies on both deliberate (system 2) and automatic (system 1) thought processes, even though the person may not be aware of the operation of these automatic processes. Judgmental biases arising from the operation of system 1 may violate norms of rationality, but they do not necessarily undermine autonomy; they are simply part and parcel of everyday decision-making.

Noble Edge Effect:  The Noble Edge Effect means that in order to boost your brand reputation, equity, and have people remember you: 
-Take a stance on cultural, political, environmental, socio-economic issues 
-Have donation clauses as part of your product pricing  
-Invest in community projects
-Have corporate responsibility clauses

Pratfall Effect: When authoritative figures make minor mistakes, say they are the underdog rather than the front-runner, or make use of their flaws in any way, their attractiveness actually increases, making them more relatable. This is called the Pratfall Effect. 

Goal Gradient: The theory suggests that people are more motivated to keep going when they can see how far they’ve come and how close they are to a goal. This is called the gradient effect. Many apps provide you a step wise process to complete an order or an action which keep users going on.  

IKEA-Effect: when your consumer can customize their own products virtually this give them a personalized experience leveraging another trick of the trade aptly called the IKEA-effect.

Speak-Easy Effect: If you look at the world’s top brands, you can see a trend in brand names, they have a cognitive fluency. This is called The Speak-Easy Effect. Basically, the easier something is to read, the less risky it seems and the better it will resonate with your customers

Personification: Personification is originally a literary trope in which an object comes to life with human traits or emotions. Personifying your brand starts by communicating your brand identity and values on all your online communication. 

Set Completion: people like to finish a task so they can move on to the next, so notifications like “Buy x to complete your look!” will also tap into the psychological tendency of Set Completion.  
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